The article discusses strategies for maximizing profitability in the rental department of a dealership, akin to setting targets in the NFL Salary Cap system. Key themes include the importance of establishing clear goals based on investment value and market conditions, effective monitoring of unit performance, and the necessity of timely billing and efficient turnaround processes. It emphasizes the need for consistent rental rates, regular performance reviews, and adaptability—whether through raising rates or liquidating underperforming units. The document advocates for viewing the rental department as a critical profit-generating entity rather than a support function, urging dealerships to incorporate rental strategies into their long-term business plans to ensure sustainability and growth.

NASA has a poster hanging with bees that reads:

“Aerodynamically, a bee’s body is not made to fly; the good thing is that the bee doesn’t know. “